Alexa Blog

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How to Do a Marketing SWOT Analysis for a New Client 6 minute readYou’ve landed a new client, so now it’s time to set the stage with your strategic recommendations. But first, you need to better understand the company and the industry in which it opera Alexa Blog...
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What Is Social Media Optimization (SMO)? A Guide for Content Marketers 6 minute readAll brands likely want a captivated and devout social media following. Why wouldn’t they? It’s a low-cost way to increase brand awareness and market products. But growing such a social m Alexa Blog...
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3 Tips to Help Improve Your How-To Articles and Build More Brand Trust 5 minute readHow-to articles today may have a tougher time winning over readers than they did in the past. On WordPress alone, users now publish about 41.7 million new posts every month. That’s a lot Alexa Blog...
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Choosing Impactful Keywords for Your Content Marketing Funnel [VIDEO] 7 minute readAs content marketers, we’ve all been there. You’ve discovered a great keyword idea, one that is sure to convince your audience of the value of your product. You create a piece of content Alexa Blog...
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Square’s Marketing Strategy: How It Built a Sustainable Growth Machine 5 minute readBefore Square, you had to carry cash if you wanted to buy a burger from a food truck. Then, Square introduced a way for merchants to accept credit cards anywhere they had an inteet con Alexa Blog...
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Promotional Mix Elements and Examples: An Actionable Guide 8 minute readEffective promotion is an essential part of every successful business, yet it’s an ongoing struggle for many companies. Using the right promotional mix elements in your marketing strateg Alexa Blog...
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Improve the Performance of Your Content: How to Use Alexa.com’s New Content Exploration Tool 3 minute readIn general, content creation is an intensely time-consuming process. It’s also quite manual. Yet after all the hours of in-depth keyword research, writing, editing, publishing, and promo Alexa Blog...
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What Did You Lea at Social Media Marketing World? Tell Us For a Chance to Win! 2 minute readSocial Media Marketing World brings together experts in the industry who share valuable insights on how to achieve and even surpass your marketing goals in the next year. Did you lea s Alexa Blog...
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Building Brand Affinity Without the Big-Brand Budget 7 minute readBrand affinity is the technical term for why you wouldn’t be caught dead drinking Coke if you’re a Pepsi fan. Or driving a Chevy when you have always bought Fords. Or buying an Android p Alexa Blog...
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